Rashida Herbers | Financial Education Website Development
Client
Rashida Herbers
Year
2025
My role: Webflow Developer
I developed the website for Rashida Herbers. The site serves as her central platform for financial-education content, showcasing her YouTube channel, blog, resources, and subscriber-engagement funnel. It presents a clean, confident design with compelling hero visuals, subscriber testimonials, content-categories, and call-to-action elements that guide visitors from awareness into her newsletter and offers. The site communicates her mission to empower everyday people with actionable wealth-building strategies.
About:
Rashida Herbers is a trusted financial guide helping everyday people build wealth and escape paycheck-to-paycheck living through clear, jargon-free strategies. Her site needed to reflect that clarity and authority: strong typography, well-structured content, conversions from home visitors to subscribers, and mobile-first performance.
Goal:
Finish the development of the website, correct prior implementation issues, and add engaging yet subtle interactions that elevate the user experience.
Implementation:
Corrections: I audited and fixed layout inconsistencies, ensured responsive behaviour across devices, cleaned up CMS collections for content categories, optimized image loading and site speed for performance and SEO.
Completion: I finalized the full site structure, Home, About, Featured Content, Shop/Resources, Contact, implemented CMS-driven collections (for blog/featured content), set up newsletter signup integrations, and ensured alignment with the design spec and client branding.
Interactions: I added subtle interactions such as fade-in and slide animations for content blocks on scroll, hover state enhancements on resource cards, smooth scroll anchor links for internal navigation, and a sticky header that compresses on scroll for better readability.
Scope of Work